Organizations today face increasing pressure to make informed decisions, align teams, and deliver measurable results, all while navigating constant change. Too often, strategy lives in documents that never fully translate into action, or execution moves forward without the buy in of all team members or clarity needed for long-term success.
To address this gap, we’ve launched EDGE, a new branded suite of business growth consulting services designed to guide organizations from insight to execution and beyond. EDGE stands for Evaluate, Develop, Grow, and Excel, and offers a tiered, evidence-based framework that supports organizations at every stage of their strategic journey.
Whether an organization is seeking clarity, preparing for expansion, or working to sustain momentum, EDGE provides a structured path with the flexibility to meet clients where they are with clear directions for where they want to go.
What is EDGE?
EDGE is a four-level consulting framework that aligns strategic thinking with operational execution and performance management. Each level builds on the previous one, but can also standalone depending on organizational needs, readiness, and goals.
Rather than offering one-size-fits-all solutions, EDGE delivers depth, structure, and accountability to ensure that strategy becomes a living system, not a static plan.
Evaluate: Building a Strategic Foundation
The first level of EDGE, Evaluate, focuses on understanding where an organization currently stands and identifying opportunities for growth. This phase is designed for organizations that need clarity before committing to major initiatives, restructuring, or investments. ESC works closely with leadership and stakeholders to establish alignment and uncover both internal and external factors influencing performance.
Key components of the Evaluate phase include mission and vision alignment, stakeholder input, external market analysis, internal capability reviews, and SWOT and TOWS assessments. These insights are synthesized into a Strategic Evaluation Report that highlights priority growth areas and provides clear, actionable next-step recommendations.
Evaluate creates the strong foundation necessary for confident decision-making and ultimately sets the stage for more advanced strategic work in the future..
Develop: Strategy Formulation and Prioritization
Develop builds on the insights uncovered during Evaluate and transforms them into a clear, evidence-based strategic roadmap. At this level, ESC helps organizations move from diagnosis and understanding to decision. Leaders work collaboratively to define strategic objectives, assess market and portfolio positioning, and explore multiple strategic alternatives. Using structured prioritization tools such as the Quantitative Strategic Planning Matrix (QSPM), ESC supports data-informed choices rather than assumptions or intuition.
Develop also includes business case development for top initiatives, ensuring that strategic decisions are financially sound and operationally realistic. The final deliverable, the Strategic Development Playbook, consolidates analysis, strategic alternatives, and a basic roadmap into one comprehensive resource.
This phase is ideal for organizations ready to commit to a direction and align leadership around a shared growth plan.
Grow: Turning Strategy Into Execution
Strategy only creates value when it is executed effectively. The Grow level of EDGE focuses on translating strategic direction into operational reality.
During this phase, ESC works across functional areas including marketing, operations, human resources, supply chain, and IT to integrate strategy throughout the organization. Leaders receive guidance on resource planning, budget alignment, and organizational structure redesign when necessary. Grow also introduces a structured, three-phase implementation model that moves organizations from groundwork through analysis and into execution. For organizations considering expansion, ESC provides modeling support for market entry, localization, or global growth.
The primary deliverable is an Implementation Blueprint, a detailed, cross-functional execution plan that defines milestones, ownership, and timelines. Grow ensures that strategy does not stall after the planning phase but instead becomes embedded in daily operations.
Excel: Sustaining Performance and Accountability
The final level of EDGE, Excel, is designed for organizations that want to manage strategy as a living system and create the ability to sustain results over time.
Excel introduces performance management tools that connect strategy to measurable outcomes. ESC designs a balanced scorecard tailored to organizational priorities, along with goal-oriented timelines and hybrid control systems. Leaders also receive executive reporting frameworks, governance structures, and quarterly steering committee support to maintain focus and accountability.
The Performance and Power Toolkit is designed to equip organizations with the tools needed to track progress, adjust strategy as conditions change, and maintain momentum long after initial implementation.
Excel ensures that strategic efforts translate into long-term value creation, not short-term gains.
A Flexible, Scalable Approach to Growth
ESC developed EDGE to provide organizations with a transparent, flexible ways to access strategic support at the right depth and pace.
Each EDGE package is designed to work independently or build seamlessly on previous levels, which allows organizations to invest in the level of support that fits their current needs while maintaining a clear path forward.
EDGE reflects our commitment to practical, data-driven consulting that bridges the gap between strategy and execution.
Learn More About EDGE
If what we have described are areas of concern for your organization, we invite you to connect with us. We would be happy to set up a consultation.
Click here to learn more or contact us at 1-800-309-2549.